AEMULUS chief executive officer Ng Sang Beng, envisages a marketing campaign for the E&E industry in Malaysia, similar to what Visit Malaysia year was for tourism.

He would like to see the government play a bigger role in promoting Malaysia’s long-standing semiconductor industry compared to what is happening now.

“(We) spend like two hundred thousand just to do a roadshow,” said Ng, “but Matrade is probably giving us two flight tickets, accommodation for three or four days… that’s about it.”