Jaffri is the Chief Executive Officer of CREST.
In his career, Jaffri has often been associated with companies in their start-up stages be it local start-ups to multinational companies establishing a new line of business/service in Malaysia. Jaffri began by helping initiate a locally conceptualised 24-by-7 telephone-based information service for Klang Valley called Dataphone Sdn Bhd in 1986. After a short stint at Project-Lebuhraya Utara-Selatan in 1988, he joined Oracle Corporation Malaysia in 1990 where he later became Managing Consultant for the professional services organisation, and later the Head of its MSC Business Unit. Jaffri was also senior manager of Arthur Andersen's Business Consulting Division in 1998 and later Senior Manager of Technology Consulting and Technology Integration Services at Cap Gemini, Ernst & Young in 2002.
Prior to joining CREST he was Vice President of Business and Technology Advisory Division of Malaysia Debt Ventures (MDV) Bhd, a Venture Debt company initiated by Minister of Finance, Inc. that facilitates the development of Information and Communications Technology (ICT), Biotechnology, Green Technology and other emerging technology sectors via innovative financing.
Jaffri obtained his BSc from the University of Iowa, Iowa City, USA where he majored in Computer Science and minored in Business Studies.